E-mail advertising - are we interested or not?

E-mail advertising is one of the main techniques in online advertising which focuses on people's tendency to react positively when are exposed to interactive circumstances. E-mail advertising is based upon the idea that people assess positively invitations and anything that spares them from time-consuming or annoying activities. 

There are few key-elements, if performed properly, might lead you to a successful e-mail advertising campaign:

collect email addresses you really need 

From the endless list of e-mail addresses that have received your ads, do not ever expect to have a high sending-answering ratio unless you develop a list of customers especially if you know preferences and expectations, so what you advertise should match them perfectly. Thus, when you start gathering email addresses, do your best, and make a thorough selection based on the relevancy criterion, meaning that, when you find common points, your chances to sell products or services increase significantly. Keep in mind one rule; collect mainly email addresses from individuals who have previously agreed with this informing method. Do not forget that personal data is confidential and you may use it only for this pre-established purpose. Some companies have chosen to buy enormous list of email addresses, but this abusive procedure infringes ethical rules and consequently is classified as spam. Moreover, spams are somehow aggressive and generate negative feedback. 

set up a newsletter  

Newsletters are permission-based submissions to e-mails, which are sent regularly, usually once a week and provide interesting information. 

valuable content

When it comes to advertising, the stress definitely falls on content. Your message, more precisely, the content of your e-mail has a key role in grabbing attention. It is crucial to convey clearly relevant and valid information. Some linguistic and marketing techniques are of much help if you want to improve your message.

Given the rules in web-based advertising, e-mailed ads contain a concise message about company’s profile and a link to the website that provides prospective costumers with detailed information on products and how they can purchase. 

Marketers and advertisers can interpret or convert receivers’ attitude towards a particular email. Therefore, advertisers can see exactly the percentage of opened or rejected emails and those who generated purchases.

In addition to spam, there is another method, which allows companies to rent emails that have been gathered through subscription. Lately, email advertising has lost popularity due to an excessive invasion of unrequested e-mails and was classified as an aggressive form of advertising.

Here: http://www.mastersdegreemarketing.com/ you will find out more about this topic.